Something To Tweet About
Warrington Wolves' first team training squad recently attended a presentation on social media in today's society.
The session was part of an ongoing programme aiming to educate the players on personal development, providing them with informative presentations on topical issues.
The club welcomed Sean Walsh, head of social media at Blueclaw, to speak to the players and answer any questions that arose.
Karl Fitzpatrick, Wolves' player welfare manager, said: "Social media is now a big part of how our players interact with fans, therefore it is important that they do so in the right manner. This workshop highlighted how the players can have a great impact on their own and the club's profile by the 140 characters they display.
"There have been a number of high profile cases involving professional athletes who have been reprimanded due to the comments they have made on social mediums; we are trying to educate our players to not fall into the same trap. Although from time to time we may have a misdemeanour via social media we will continue to provide guidance and education in what at times can be a minefield. I would like to take this opportunity to thank Sean from Blueclaw for an excellent and informative workshop."
Sean Walsh added: "I am delighted to have been invited to help lead Warrington Wolves in their social media strategy with a training session. Social media is increasingly becoming more influential and important for athletes and it's key that clubs properly educate their players.
"It's refreshing to see a sports club like the Wolves go further than just hand out a list of rules to players, instead, they've focused on properly educating players around not just why bad social media can harm the club, but also how good social media can benefit both the club and player in terms of brand and generating revenue through merchandise, sponsorship and ticketing. Simply telling athletes to not do this and that isn't a credible way of motivating players to take more care and notice of their social media presence.
"Social media is a fantastic way for professional athletes to engage with their fans and it's great to see Warrington are ahead of the times, actively looking at trying to gain real value from their social media."
For more information on Blueclaw please visit the website: http://www.blueclawsearch.co.uk
02, Mar, 2013